Transforming how literature enters the world.
Folly is a publishing house with two distinct arms: Folly Journal, an internationally acclaimed and bestselling literary journal, and Folly Press, our hybrid publishing imprint.
Folly Journal curates provocative, playful, and culturally resonant writing from New Zealand and around the world—stories and essays that entertain, challenge, and surprise.
Folly Press extends this vision into books: a reimagined publishing model that combines editorial excellence, high-end production and cultural presence. We work with a small number of authors whose voice aligns with our brand and values to transform manuscripts into cultural moments.
Every project we publish is designed to move people, and to move through the world with purpose.
Folly has received international accolades and represents New Zealand at the 2025 Frankfurt Book Fair. We are a member of the Community of International Magazines and Presses, and in 2024 received a runner up award for Best Debut.
SUBMISSIONS
Please view our guidelines page on our website or via Submittable for information on required format and style prior to submitting your work. We strongly recommend that you read a copy of Folly prior to submitting to our publishing house. Visit our website to order directly.
From the creators of New Zealand’s fastest-selling literary journal comes a new kind of publishing house.
Folly Press is a hybrid publisher for writers whose work deserves more than distribution—it deserves cultural impact. We combine editorial excellence, high-end production, and strategic visibility to transform manuscripts into cultural moments.
This is not self-publishing. And it’s not traditional publishing either. It’s a complete creative ecosystem—designed for literature that moves people, and moves through the world with purpose.
We work with a select number of authors each year, offering bespoke support from first edit to final launch. The result: books that are as daring as they are enduring.
At Folly, we believe literature is not just content—it is cultural contribution. We publish for readers, yes, but also for the thinkers, artists, curators, and communities that shape the creative life of Aotearoa and beyond.
Learn more about Folly here.